October 12, 2012 – Progressive Politics, A Conversation with George Lakoff

I’ll be talking with George Lakoff, Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley. Dr. Lakoff has written numerous books on American politics, including his most recent The Little Blue Book: The Essential Guide to Thinking and Talking Democratic (with Elisabeth Wehling). “Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms.”

More books by George Lakoff: